The fickleness of humidification engineering industry comes from brand operation

　　Recently, when the third China Brand Festival was held, some institutions organized the humidification project brand summit forum. In the humidification engineering brand summit forum, a well-known enterprise marketing director even said "brand operation is to cheat, to cheat dealers and consumers, let them buy products" amazing appalling view, it seems that this industry blind impetuous mood is how terrible.

　　In fact, this impetuous mood, not only reflected in the brand operation of the enterprise, in the process of product production and manufacturing, marketing and expansion, there are widespread "big work fast on" urgent attack near the means of profit. In order to reduce production costs, improve the competitiveness of products in the market, many enterprises at the expense of product quality, the use of "jerry-building, shoddy" trick, to quickly promote the scale of enterprise expansion in the market.

　　As a grassroots industry, the dehumidification dryer market, which developed from some people's small trouble, has rapidly grown into a new energy industry full of rich imagination and infinite development space in the future after more than 10 years of development and accumulation. The change among them, people pay attention to, and the entrepreneur's mentality is worth pondering and studying.

　　Especially in the recent two years of rapid industrial expansion, humidification project in the national policy and the audience fully accepted and recognized, the development of many enterprises also entered the "great leap forward" era. Many entrepreneurs dream of "overnight national fame" and "one breath to become the industry champion". The whole industry even once invited celebrity spokespersons, but put on the same posture to promote products.

　　In the process of marketing development, some enterprises ignore the investigation of the strength of distributors in order to pursue the number of merchants, which leads to the instability and insecurity in the after-sales process of their products. At the same time, because part of the dishonest business, dragged down the enterprise and brand. In addition, there are a number of marketing personnel, in order to pursue short-term sales performance improvement and market development, and even to "disorderly promise a year guaranteed return, disorderly promise unreasonable conditions", ultimately hurt the enterprise and brand.

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