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source:Optimization dedicated release time:2022-05-14 Hits: Popular:aromatherapy diffuser direct sales
The first 10 minutes of staying in a place, for better or worse, make a definite impression on guests. It is precisely because of this feeling that in the first 10 minutes, before the core service content can be presented to customers, how to create a good "brand impression" is a topic that the hotel industry has been studying. After the traditional visual marketing and sound marketing have been developed one after another, the sense of smell has become another sensory experience of the hotel's new "invasion".
Foreign experts in odorology believe that the nose is one of the most sensitive organs of human beings, and it is also the sense organ that is most closely related to memory and emotion. The use of smell is the most effective way to achieve customer perception experience. For hotels, it is undoubtedly an ingenious marketing method to use pleasant aroma to touch the olfactory nerves of customers, and to promote positive emotional and behavioral responses of customers in this way of sneaking in with the wind.
Foreign hotels first extend the boundaries of marketing to people's sense of smell, attracting consumers' attention, memory and recognition with specific smells, and finally forming consumption. Many foreign hotel management groups or personalized hotels have made a big fuss about people's sense of smell. And this change in brand marketing has also extended to major international brand hotels - Sheraton, Shangri-La, Marriott, InterContinental Hotels, etc. are all involved.
With the rapid development of the domestic economy, the competition in the hotel industry is becoming more and more fierce, and major merchants have also seized every method that can improve customer experience, such as sight, hearing, taste, touch, and the last one is smell. This is why in recent years Come, hotel fragrance is developing so fast, fragrance is not only the patent of foreign five-star hotels. More people use it, the market is bigger, the cost is down, and good things are used by more and more people.
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