Hot selling of small appliances reflects positive signals

The sudden emergence of the small home appliance industry reflects many positive signs of China's economy. Huge consumption potential, development momentum, and market vitality converge into the kinetic energy and confidence for the stable and long-term development of China's economy

　　 With a wide variety of products, fashionable and novel functions, increasing sales volume, and broad prospects for the future, the splendid performance of the small household appliance industry has emerged in the past two years. If you think about it carefully, this also reflects many positive signs of China's economy.

　　 One of the signals: From the demand side, my country has a vast market with huge potential.

　　 In recent years, with the acceleration of new urbanization, the steady increase in residents' income, the continuous expansion of middle-income groups, and the continuous improvement of social security, the purchasing power and willingness of more than 1.4 billion Chinese people have become stronger and stronger. On the other hand, affected by objective factors such as the accelerated population aging trend, the adjustment of fertility policies, green and low-carbon development, and the need for epidemic prevention and control, the people have many new pursuits for food, clothing, housing, transportation, and quality of life, and consumer demand is becoming more diversified and segmented. change. In addition to small home appliances that are popular with young people, bath chairs suitable for the elderly, intelligent safety monitoring products, etc., all provide enterprises with innovative stages and opportunities for development. According to the laws of economic development and the experience of developed countries, my country's economic growth will rely more on consumption and investment in the future. It is believed that the continuous release of consumption potential will provide sufficient impetus to the Chinese economy and bring vast market space to tens of thousands of Chinese companies.

　　Signal two: From the supply side, my country's industrial optimization and upgrading are in a good situation, and the development momentum is full.

　　Small home appliances, attracting consumption depends on creativity, and winning reputation depends on strength. In the past, individual small home appliances still had shortcomings such as poor quality and poor practicability. Over the years, after continuous improvement, the technical capabilities, product quality, and industry level of the small household appliance industry have been steadily improved.

After careful analysis, this is due to the benign interaction between supply and demand-driven by the upward demand, companies launching better-quality and marketable products can often gain a place in the market and receive positive feedback from the demand side. So as to further increase investment, improve technology and update products in a targeted manner. This is also due to the complete supporting capabilities of China's manufacturing-once the technological innovation ideas and component functional requirements are determined, supporting manufacturers can be easily found in the country and even in the surrounding areas, thereby shortening the innovation chain and turning ideas into products as soon as possible. This is also due to the continuous advancement of supply-side structural reforms-the majority of small and medium-sized enterprises are increasingly realizing that it is difficult to win the market by relying on the homogeneous competition of scale and pavement, and they can only grasp the market trend and keep up with and even lead the consumption. Only by demand can we win better development. These advantages will provide a solid guarantee for our country to speed up its efforts to become a manufacturing powerhouse.

　　Signal 3: From the perspective of development environment, China's business environment is continuously optimized and the market is full of vitality.

　　 Small home appliance companies are mostly SMEs. Generally speaking, SMEs are relatively small in scale, short in decision-making processes, and quick in market response. They have unique advantages in technological innovation and market competition. The key to leveraging these companies to give full play to their respective advantages is to continuously improve the business environment, so that they can go lightly and show their talents. In recent years, various localities and departments have actively promoted the reform of decentralization, regulation and service, which has effectively cleared investment blockages and stimulated investment enthusiasm. In particular, in the face of the impact of the epidemic, a series of measures such as tax cuts and fee reductions, and assistance to stabilize jobs have allowed the majority of enterprises, especially small and medium-sized enterprises, to gain a firm foothold and restore vitality. In the first half of this year, my country's private investment increased by 15.4% year-on-year, and the two-year average growth rate was 3.8%, which not only confirmed the effectiveness of policy measures, but also reflected the enthusiasm of social investment.

　　 The huge consumption potential, development momentum, and market vitality have converged into the kinetic energy and confidence for the steady and long-term development of the Chinese economy. As my country's economy continues to recover steadily and to stabilize and improve, market players will become more active, the potential for domestic demand will be further released, and more economic bright spots like the small home appliance industry will emerge at an accelerated rate. We are looking forward to it!

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