Shopping mall fragrance and shopping mall fragrance marketing

　　We are one of the most outstanding space fragrance system service providers in the world. It is a pioneer focusing on fragrance olfactory design, fragrance marketing, indoor air care and air purification management. It aims to provide the public with products and services that are environmentally friendly, safe, comfortable, healthy and personalized, and help global institutions to improve the level of indoor and outdoor environmental hygiene and air quality. quality, so as to create a comfortable and fresh working environment and living space. In order to meet the needs of global customers in humanized design and personalized service, the company has launched solid aromatherapy element products in Hong Kong. So far, the company has space environment solutions for two series of essential oil fragrances and solid fragrances.

　　We have launched more than 1,000 high-quality scented essential oils across the fields of physiology and physics, acting on people's body and spirit at the same time, allowing customers to experience a natural, refreshing, sensory-stimulating, and calming olfactory experience. It enables you to acquire the essence of nature, brings extraordinary sensory enjoyment, and regenerates the air. A good smell will make customers feel happy and are willing to stay in the store for a long time to shop. On the contrary, the unpleasant smell will make customers feel anxious and even avoid it. If we want to form a unique imprint of the brand by smell, we need to do scientific design according to the preferences of the target group, so that more people like our brand "indistinctly" and become loyal "fans" of our brand. Did you know that when the little boys and girls in love murmured the pop song "Perfume is Poisonous" and became obsessed with a special smell, shrewd marketers in the business world were also trying their best to make the products "very flavorful". Taking mobile phones as an example, there are more and more tricks, dazzling appearance and powerful functions are far from enough, and everyone has played the game of smell at the same time.

　　The mobile phone giant sonyEricsson has launched a new mobile phone that emits a faint fragrance when used, making people smell calm. LG's mobile phone known as "chocolate" exudes a chocolate fragrance, and Samsung is spreading sweet melons in the store. fragrance. We call this type of marketing "scent marketing". When you step into a British Airways first class and first class lounge, the first thing that catches your eye is the unique smell, a fragrance called pasture. British Airways regularly sprays the fragrance on its flights to reinforce the company's brand image among its most valuable customers. This new sensory experience that is different from vision is unique, very novel, and the marketing effect is ideal. British luxury shirt retailer Thomas Peake patiently developed a personalised scent, placing scent sensors in new stores in New York, San Francisco, Boston and San Francisco that emit a scent as customers pass by. A fresh, washed cotton scent. This kind of taste enjoyment makes people quickly associate with value. Starbucks, known for its experiential marketing, has almost strict requirements on the taste and aroma of coffee. Employees who work at Starbucks, no matter who they are, no matter what day they are, are not allowed to use perfume, because in Starbucks, the only thing floating in the air is the pure coffee scent, which is far better than other scents. Kraft Foods embeds scents into magazine advertisements, and readers simply rub certain spots on the ad page and the deliciousness wafts out. Take the Kraft Philadelphia cream cheese ad, for example, which features a strawberry cheesecake that, when rubbed, will give off a sweet, milky smell. In addition, the flavors of Cinnamon Coffee, Cherry Jeil-O, and White Chocolate are featured in different ads. On the postcard-sized advertising insert, there are many tiny drops of sesame oil, and special technology is used to prevent the oil droplets from cracking and overflowing. As long as the insert is torn open, the fragrance of a certain brand will slowly escape. This fragrance page advertisement, which spreads olfactory symbols, inspired the famous British Rolls-Royce Motor Company to let readers smell the high-grade leather scent of the car seat on the fragrance page. Scented electronic installations were installed in Singapore's Kia Wah Cinema. When the film "Charlie and the Chocolate Factory" was screened, the screening room was filled with the rich aroma of chocolate. As a result, most of the audience chose to watch the movie at the K. Wah Cinema. The audience was very happy. Many people said that they felt very hungry after watching the movie and wanted to eat chocolate. As a result, the chocolate in the store attached to the cinema was sold out! For the tourism industry , There are also travel agencies using fragrance marketing. Please see the case: "Global Travel Agency" is a travel agency in France. It is located on the Avenue de la Opera in the downtown area of Paris. Its spacious front room is covered with a blue carpet, filled with a faint scent of jasmine and melon. But in front of its different counters, customers "smell" different odors. In front of the counter in charge of traveling to North America, the aroma of cola nut is exuding; in front of the counter in Polynesia, the Pacific Islands, the fragrance of vanilla is refreshing; in front of the counter in order to book luxury boats for sea cruises, it seems to float A puff of iodine-laden water vapor on the sea. From the above cases, it can be seen that Coca-Cola, Nestle, Estee Lauder, Procter & Gamble... Many international brands are behind the planning and dissemination of famous odor research institutions. As a leading brand in the space fragrance industry, we are also doing our best to provide personalized services for the customization of fragrance odor symbols for major domestic industry brands.Program implementation. Every case of its implementation has become a benchmark for industry development. The natural aroma concept we have positioned and the environmental protection value of green air spread have created new pilot elements for many brands. When fragrance marketing has developed to the present, it has risen to the height of corporate olfactory brands. Whether it is Starwood, Marriott, BOSS, SONY, LEXUS, etc., all have their own unique "scent labels"

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