Aromas scented in shopping malls capture consumers

　　Anyone who is used to shopping malls knows that perfumes and cosmetics are always placed at the main entrance on the first floor of the mall. So why do the first floors of shopping malls like to sell perfume? The purpose of this is to provide customers with a better shopping experience. As soon as they enter the mall, they can smell a good smell, and their mood will become better and also stimulate their desire to consume. On the other hand, women are the main force of consumption. The prominent position of women's high-quality products on the first floor can not only improve the texture of the mall, but also allow them to buy and buy unscrupulously.

　　The design of shopping malls is generally considered from the customer's point of view. In addition to giving customers a better shopping experience, some "scientific traps" must be designed from some details to allow customers to open their wallets willingly and send them to their favorite products. Extend the "claw". A shopping mall is a service place that sells goods to customers. In such a place, we can see beautiful huge advertisements, exquisite discount promotion messages, sexy models, soft music, and of course, a faint aroma. Although shopping malls are a place of service, the most direct purpose of their services is to make profits, and the above practices are also to enhance consumers' desire to consume and increase sales. Selling perfume on the first floor of the shopping mall allows customers to smell the fragrance as soon as they enter the door. The purpose of fragrance marketing is also to market the product and the brand. Correct use of fragrance can not only delight consumers, but also promote their desire to consume, and improve service quality and consumer experience. The research results released by research institutions also show that there is a scientific basis for the use of scents emitted by the fragrance system in hotels to promote sales. Can strongly affect people's emotions. When consumers feel the freshness, tranquility and soothing environment of nature, they will naturally have an impact on their purchasing behavior.

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