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In spring, where does the fragrance of high-end hotels come from?

source:Optimization dedicated    release time:2022-05-05    Hits:     Popular:aromatherapy diffuser direct sales

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  Starwood, Hilton, Shangri-La, IHG and other big brand chain hotels generally still choose foreign fragrance systems. The foreign-funded fragrance system is expensive, and it occupied the Chinese market early. However, many domestic fragrance companies in the Pearl River Delta and Yangtze River Delta also came in, and the cost was greatly reduced...

  Generally speaking, hotel fragrance systems are mainly installed in public places. In order to avoid fragrance stimulation in guest rooms, some fire-free fragrances are used at most, and many of them are not the same brand as the fragrance system, but use other aromatherapy companies or big-name skin care products. The company's spare parts...

  For example, the fragrance in the Ritz-Carlton lobby is not a perfume, but an extension of the aromatherapy system. Most of them are made by space fragrance system suppliers like ScentAir, Airaroma, and us. Airaroma is from Australia, we (GreenAir) are from Germany, and ScentAir is from the United States.

  The difference is that in addition to commercial aromatherapy space systems, ScentAir, Brandaroma, and Airaroma also make small items such as fire-free aromatherapy (rattan) and aromatherapy soap.

  These fragrance suppliers will design fragrance scents according to the requirements of hotels and other customers. Generally speaking, hotel chain brands that have enabled SI and olfactory identification systems, such as Langham (Ginger Flower), Shangri-La (Sandalwood Musk) vanilla), Westin (white tea), the fragrances are similar across all hotel chains. But that's not necessarily the case for other hotels. Because the original intention of each hotel is different, some hope that travelers will walk into every hotel in the world with a familiar "home" style. And some hotels hope that when passengers walk into a new store, they will get a different experience like an adventure, so as to avoid a dull sense of similarity. The commercial aromatherapy space system is about this, this is the magnifying hall.

  Generally speaking, the fragrance cost of a hotel is calculated according to the space area, equipment cost and consumption cost. For every 100,000 square meters, the general equipment cost of foreign-funded fragrance system is hundreds of thousands, and the annual cost of fragrance consumables is 70,000-100,000. . In addition to hotels, office buildings, 4S stores, shopping malls, first-class lounges, and Starbucks, all the fragrances you smell are good and the whole space is, and most of them are due to the fragrance system. Many people are asking, isn't the taste of Starbucks the aroma of coffee beans? The answer is: Starbucks not only has cafes, but also counters and Starbucks stores. Starbucks does not only have coffee scents, but also the scents specially tuned for them by the ScentAir fragrance system (to make you better feel the charm of coffee, cinnamon and milk...) Of course, not all Starbucks are installed with scented fragrances. atmosphere system.

  I can confirm that the Tokyo Ritz uses Airaroma. Most of the domestic IHG series and Peninsula hotels, Accor series Sofitel series, and some Hiltons also use Airaroma. We are more specialized in shopping malls and office customers, but There are also many Accor and Hilton departments in China that use its home. Marriott and Starwood, the mainstream use of ScentAir is more, but there are other suppliers. Because they come from different fragrance suppliers, even if it is a chain like Westin that uses white tea fragrance for almost the entire series, in fact, the fragrance of each hotel lobby may be different.

  Different Ritz usually design the fragrance according to the style of the store. For example, the Tokyo Ritz has a dark color scheme, and the fragrance is chocolate, Guangzhou Ritz is black orchid, Kyoto Ritz is green tea, and Tianjin Ritz is Chinese rose. , Shanghai Ritz is a rose; Shangri-La is the same. In the past, some Shangri-Las in China used the Airaroma system, but later, many Shangri-Las used the GREAIR system. I don’t know if they are integrated now. One of the reasons for using different fragrance suppliers is the owner. The hotel is a self-operated property, and the supplier will usually purchase the same one, but if it is owned by other owners, such as Wanda, if their office buildings and shopping malls use this one, then the hotel may also use it. In other words, I have also seen the essential oil of family A installed on the system of family A, but once it breaks down, family A will find a reason not to maintain it, but there are exceptions. For example, a hotel originally used the system of family A, but Recently, a co-branded fragrance has been launched with a big-name retail fragrance brand or perfumer C. Family A may use this fragrance to imitate a similar space fragrance for the lobby, or may accept the fragrance produced by C. Anyway, it all depends on the agreement. There are people selling all kinds of hotel aromatherapy essential oils on Taobao, but they are only "simulation", at most like 60%-70%, absolutely not the same. This is similar to the fact that there are all kinds of fake big-name perfumes on Taobao, and the smell is similar to that of real perfumes to many people.


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