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source:Industry news release time:2021-11-24 Hits: Popular:aromatherapy diffuser direct sales
With the continuous deterioration of air quality, the air purifier market has shown explosive growth. Domestic and foreign brands such as Broad, Gree, Midea, Aijisen, Sharp, and Panasonic have entered the Chinese market. However, the chaotic market makes consumers feel very confused when choosing an air purifier.
At present, there are mainly the following aspects:
First: product promotion disorder
There are currently active carbon filtration, electrostatic adsorption, chemical adsorption, HEPA filter, composite (activated carbon + HEPA) and other technologies in the air purifier market. However, when businesses are propagating, there are different opinions. Some people say that electrostatic adsorption can sterilize and sterilize, some people say that HEPA can't completely filter bacteria, and some say that odors cannot be removed. Consumers are dizzy by the sales staff listening to the sound, watching the smoke and other tests. In fact, after reading many brand promotions, it can be summarized as filtration, adsorption, and sterilization. There are really not too many things that make consumers feel fancy. In fact, after years of technical precipitation, the existing Yaren composite filters on the market can truly filter PM2.5, kill bacteria, and absorb different colors and odors.
Second: Function exaggeration promotion
PM2.5 and formaldehyde are more sensitive words in the sales of air purifiers. Some brands advertise that the removal rate of PM2.5 is 99% and the removal rate of formaldehyde is 99%. However, after the real test, the removal rate of PM2.5 is not up to that, and the removal rate of formaldehyde is not up to 80%. In the random inspection conducted by the quality inspection department in 2013, many air purifiers for PM2.5 and formaldehyde failed to meet the national standards. The function of negative ions has also been hyped by many businesses, saying that negative ions can prolong life, promote blood circulation and so on. These gimmicks are used to fool middle-aged and elderly consumers.
Third: Price confusion
The author visited several large supermarkets and found that the price of the same product differed by more than 3,000 yuan. A careful reporter found that many products with the same appearance, and even internal institutions, could differ by a few thousand yuan just by affixing different trademarks. . Moreover, the function propaganda has its own words, and it feels very confusing.
Fourth: After-sales service standards are chaotic
The filter screen and filter module of the air purifier need to be replaced or cleaned, but in the sales process of many brands, there is no mention of the need to replace the filter screen and clean some of the filter modules. Some advertise that it does not need to be replaced or cleaned. We collected a part of the used filters, and many bacteria seriously exceeded the standard, and the residues were quite serious. Therefore, it is necessary to replace and clean the filter module regularly.
As a new star in the air purification industry, Yaneng has made a responsible commitment to do effective and efficient purification, using true and reliable HEPPA technology to bring everyone enjoyable breathing effects.
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