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source:Air purifier Merchant release time:2021-10-18 Hits: Popular:aromatherapy diffuser direct sales
The large-scale smog days across the country in 2013 made air quality the focus of public attention, and drove the hot sales of two products-masks and air purifiers. In particular, air purifiers have become star products in many home appliance stores and online shopping malls, and their sales have increased exponentially. Air purifiers of internationally renowned brands such as Philips and Daikin are in short supply and are often sold out. "No gifts for this year's holidays, only purifiers for gifts." It has become a new buzzword in the market.
However, with the expansion of market demand, the quality of various brands of air purifiers on the market is not uniform, and the price is inflated. Some manufacturers have even grasped the zero-tolerance mentality of ordinary consumers to the culprits of air pollution such as PM2.5 and formaldehyde, exaggerating publicity, causing consumers to misunderstand and destroying the industry's ecology. In this case, the demand for "purification" of the air purifier industry is becoming louder.
According to the "China Air Purifier Industry Market Demand Forecast and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, my country's air purifier sales will maintain a rapid growth of 30%-35% in the next five years (including 2013). The total market in the next three years will likely reach 19.50 million units, 25 million units, and 34 million units; it is estimated that the market size of my country's air purifier industry may exceed 60 billion yuan by 2015, and it may reach more than 100 billion yuan in 2017.
The high profit margin and huge potential market capacity of air purifiers have attracted various domestic appliance companies to extend their product lines into this field, including domestic major appliance giants and domestic and foreign small appliance manufacturers. The average price of home appliances is relatively low, and the technical content is relatively low. Some miscellaneous brands quickly imitate the best-selling products on the market and push them to the market at low prices through simple imitations, resulting in uneven product quality in the industry and brand loyalty. The degree is not high and the market competition is fierce.
At present, domestic purifier companies have more than doubled from two years ago. Today’s latest news shows that Hanwang, an e-book maker, has just announced that it has produced a large outdoor air purifier and has entered the commissioning stage. Companies outside the original industry like this are said to be involved in the air purification industry.
As the country does not currently have a comprehensive evaluation method for the purification effect of air purifiers, air purifiers only have safety certifications, and there are no relevant certifications for their purification functions.
Foresight Industry Research Institute believes that simple safety certification can no longer satisfy consumers' pursuit of clean, healthy, and environmentally-friendly living rooms. Therefore, it is imperative that air purifiers be uniformly evaluated and certified. In the future, the prospect of air purifiers is very good, and the demand is huge.
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