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source:Optimization dedicated release time:2022-05-12 Hits: Popular:aromatherapy diffuser direct sales
The first 10 minutes of staying in a place, for better or worse, make a definite impression on guests. It is precisely because of this feeling that in the first 10 minutes, before the core service content can be presented to customers, how to create a good "brand impression" is a topic that the hotel industry has been studying. After the traditional visual marketing and sound marketing have been developed one after another, the sense of smell has become another sensory experience of the hotel's new "invasion".
Foreign experts in odorology believe that the nose is one of the most sensitive organs of human beings, and it is also the sense organ that is most closely related to memory and emotion. The use of smell is the most effective way to achieve customer perception experience. For hotels, it is undoubtedly an ingenious marketing method to use pleasant aroma to touch the olfactory nerves of customers, and to promote positive emotional and behavioral responses of customers in this way of sneaking in with the wind.
Foreign hotels first extend the boundaries of marketing to people's sense of smell, attracting consumers' attention, memory and recognition with specific smells, and finally forming consumption. Many foreign hotel management groups or personalized hotels have made a big fuss about people's sense of smell. And this change in brand marketing has also extended to major international brand hotels - Sheraton, Shangri-La, Marriott, InterContinental Hotels, etc. are all involved.
With the rapid development of the domestic economic level, the competition in the hotel industry is becoming more and more fierce, and major merchants have also seized every method that can improve customer experience, such as sight, hearing, taste, touch, and the last one is smell. This is why in recent years Come, hotel fragrance is developing so fast, fragrance is not only the patent of foreign five-star hotels. More people use it, the market is bigger, the cost is down, and good things are used by more and more people.
The hotel fragrance is divided into 2 parts, the fragrance diffusion system and the fragrance oil.
1. What is an aroma diffuser system?
It adopts the most advanced two-fluid atomization technology in the world, and uses the principle of high-speed flow of compressed air to make essential oils into particles. The ion high-speed rotary accelerator is then used to separate the particles into nano-scale essential oil particles, so as to achieve sterilization, disinfection, deodorization, decomposition of second-hand smoke, fragrance, etc. It can be used in entertainment places such as hotels, KTVs, bars, etc. It uses the aroma of plant essential oils to create an elegant and fresh atmosphere. It can also be used in offices, conference halls and other places to refresh the mind and improve work efficiency. This product is as small as the interior space of the car and as large as It can be used in hotels with tens of thousands of square meters, giving people an unforgettable memory from the smell, thus playing a finishing touch in promoting the brand.
2. How to choose essential oils
First of all, you must analyze the decoration style of your hotel and the positioning of your customer base. For example, it is a Chinese decoration style, or there is a European decoration style.
Summarize your corporate culture.
According to the size of the area you want to scent. It is usually calculated in cubic meters. to choose what kind of aromatherapy system.
Whether the hotel decoration has installed a unified central air conditioning and fresh air system.
What is the budgeted cost
Choose a self-service or service-oriented company to do the aromatherapy system
Fragrance essential oils are also divided into unilateral and compound types.
No matter what method you choose to do better, you should choose a well-known domestic brand. Because at present, the phenomenon of fragrance essential oils mixed with pearls is very common.
The choice of fragrance essential oils is very important, and the essential oils with test reports must be used to be assured.
Read recommendations:
How to choose the right fragrance oil
NextThe importance of using fragrance equipment in hotels
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