Under the smog, the air purifier market has frequent chaos

　　Consumers' protection of their own health has promoted the rapid growth of the air purifier market. According to the survey, nearly 80% of households hope to buy air purifiers to reduce the harm caused by smog.

　　However, with the expansion of the market and the addition of more brands, the entire industry has become a bit chaotic, especially for products such as air purifiers, which are in the early stages of development. According to relevant data, in 2012, there were only 56 brands of air purifiers in my country. By 2015, there were as many as 689 brands of air purifiers. However, there are very few products that can truly meet the industry standards and match the claimed functions.

　　Xiaomi, as a leader and disruptor in the Internet industry, has made an all-round layout from the beginning, trying to build an intelligent ecological chain, and continuously invest in corresponding start-up companies. Among them, the Xiaomi air purifier with a price of no more than 1,000 yuan has become a hot-selling product after its launch. Even insiders are difficult to qualify for special channel purchases.

　　However, for hardware products, it is really worth every penny. In the actual test, the Xiaomi air purifier showed that it was purifying the air on the mobile phone APP without placing a filter. The official later stated that it was due to the optimization of software functions, but through professional instrument testing, the Xiaomi air purifier can also purify the air, but the effect and purification time are far less excellent than its advertised.

　　Coincidentally, in the recent sampling inspection conducted by the China Consumers Association, the pass rate of product sampling inspection was only 75.4%, less than 80%. Among them, 6 samples, including Sharp, Samsung, Ecovacs, and Philips, have false standards in terms of purification performance and particle level. Taking formaldehyde purification capacity as an example, the formaldehyde CADR value of "SAMSUNG" is the lowest, which is nearly 10 times lower than that of the product with the highest value. At the same time, the CCM level of a Samsung air purifier model KJ250G-K3026PW is nominally P4 (12000≦M particles), while the measured value is P3 (8000≦M particles<12000).

　　The first priority of businessmen is interest. Today, the air purifier industry is not very standardized, and it gives some businessmen the opportunity to drill loopholes. On the one hand, in order to deceive consumers, some merchants will deliberately increase the value of certain parameters while setting the price low to highlight the high cost performance of their products. Especially the parameters such as CADR and applicable area, consumers do not have professional tools to actually test, even if they are deceived, they do not know.

　　At the same time, the current industry pricing standards are not standardized. For several products with similar purification effects, the price may differ by several times, especially for some manufacturers under the banner of foreign products, which are basically "low energy and high sales". However, consumers do not understand the situation. Under the invasion of smog, they often choose products with high prices and big gimmicks.

　　In addition, for air purifiers, when the smog is serious, the filter needs to be replaced in time. If the air purifier filter is not cleaned or replaced for a long time, a large amount of dust, bacteria and other harmful substances will adhere to its surface, and even mold will not only affect the air purification effect, but also may cause secondary pollution of indoor air. However, filter replacement costs are generally around 10%-20% of the selling price, and some even account for more than 40% of the selling price. Therefore, some merchants either claim that their products can not replace the filter for 30 years, or that their official filter price is low. As everyone knows, ozone is added to the filter without replacing it, which will cause greater harm in the later stage, and those companies that claim that the filter cost is low are using inferior products to fool consumers.

　　In response to the chaos in the industry, my country has implemented the new national standard on March 1 last year, but it still has not achieved the effect of regulating the market. A few days ago, the Ministry of Environmental Protection released my country's first environmental labeling standard for air purifiers, which was officially launched on January 1 this year. It is reported that on the basis of the new national standard, the environmental standards put forward higher requirements on environmental protection to ensure that air purification products achieve double excellence in quality and environment. However, the actual effect needs to be tested in the future.

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