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source:Air purifier Merchant release time:2021-11-04 Hits: Popular:aromatherapy diffuser direct sales
In recent years, many places in China have been "invaded" by smog many times, and this has led to the barbaric growth of the "young market" of air purifiers, especially since 2013 has shown a spurt of growth. With the continuous maturity of the air purifier market, the continuous improvement of relevant laws and regulations, as well as the accumulation of consumers’ knowledge of purchasing air purifiers and the increasingly rational consumption of air purifiers, it is inevitable that the industry will be shuffled, the market tends to be healthy and stable, and the prospects are huge. .
The blue ocean of the market is blue, and the battle for share of the shares is about to start. Affected by smog, China's air purifier market has developed rapidly since 2010, especially since 2013 has shown a spurt of growth. According to preliminary statistics, the number of air purifier brands on the market increased by more than 600 in the six years from 2010 to 2016, and a new brand was launched every three days on average. However, not many of these brands have core technologies, many of which are OEM products and knock-off products.
The new version of the "Air Purifier" national standard implemented on March 1, 2016 further regulates the market through quantitative evaluation of product purification capacity, purification endurance, purification efficiency, and hygiene indicators. The chaos of false propaganda, false high prices, and difficulty in verifying performance have been curbed, and the pace of the survival of the fittest by the brand has been accelerated.
The release of the new national standard for air purifiers has greatly purified the “smog” in the air purifier market. Recently, it has been reported that the new national standard is expected to be strengthened again. Lu Jianguo, deputy chief engineer of the China Household Electrical Appliances Research Institute, said that according to the product testing situation of the new national standard for more than a year since the implementation of the new national standard, and the accelerating industry development level, the current implementation of the new national standard still has room for further improvement. "The standard can be revised three years after its implementation. We will make improvements to the above issues in the next edition to guide consumers to better choose products and to withdraw counterfeit and inferior products from the market."
China Environmental Protection Online believes that the implementation of the new national standard and other supporting laws and regulations is bound to further raise the barriers to competition in the industry and eliminate the fittest. At the same time, as consumers continue to pursue a quality life, they are more rational when choosing air purifier products, paying attention to product performance, safety and service, making the living space of inferior products smaller and smaller, and after a big wave Most of the companies that survive the market test are powerful companies.
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