The Magical Effect of Fragrance Marketing - Aroma Diffuser.aroma diffuser manufacture

　　The pleasant aroma provides consumers with psychological satisfaction, and the aroma of retail stores has a positive impact on consumer behavior. Merchants use aroma to attract customers, seize customers' feelings and psychology, and make them feel satisfied and happy when consuming, so as to achieve the purpose of improving customer loyalty. For example, adding fragrance in a retail environment may not necessarily directly affect sales, but at least it can prolong the stay time of consumers in the store and enjoy the pleasant mood brought by the fragrance environment. This can not only increase the popularity of the store, but also provide the possibility to increase sales. If you cooperate with other promotional activities at this time, the effect is obvious. Popularity itself means wealth, it depends on how the merchants guide and utilize it. The same fragrance is also true in restaurants, nightclubs, bars, coffee shops, sales offices, car 4S shops and other business places. For example, the aroma of white tea can help customers relax and prolong their leisure time in the store, which in turn leads them to consume more coffee and food.

　　1. The effect of aroma on brand memory

　　Smell affects people's memories and emotions related to experiences, and the use of aroma in retail environments can evoke people's memories. For example, the aroma of coffee can evoke emotional memories of daily life scenes, as well as memories of a certain happy consumption situation. Retailers are more willing to provide unique scents, and in this way form a connection between the scent and the store's memory, strengthening consumers' memory of the brand. Studies have shown that aroma in particular can strengthen people's memory of lesser-known brands, increase consumers' attention to lesser-known brands, and prolong their attention to them.

　　2. The influence of aroma on advertising effect

　　Advertising is an important marketing tool, and more and more companies use aroma in advertising. Kraft Foods, for example, embeds scents in magazine ads, and readers simply rub certain spots on the ad page and the deliciousness wafts out. Take the Kraft Cream Cheese ad, for example. The image is printed with strawberry cheesecake, and when rubbed, the photo will emit a sweet milky smell. In addition, flavors of cinnamon coffee, cherry jelly and white chocolate are featured in various ads of the series.

　　The effect of different fragrances

　　3. The effect of different fragrances

　　Compared with incongruous smells, environmental aromas that are in harmony with the style of products will make consumers have more positive evaluations of businesses and products, and are more willing to produce approaching behaviors. The so-called coordination is to meet the expectations of consumers and form cognitive coordination. The aroma that is in harmony with the product characteristics can increase consumers' approaching attitude towards product quality, product grade and brand information.

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