Talk about the importance of hotel fragrance to the hotel

　　The first 10 minutes of a person's stay in a place, for better or worse, can make a definite impression on the guest. Therefore, many people will add a little fragrance to themselves before the customer, so as to have a good impression on the customer, then the hotel, the hotel fragrance is also very important in the operation of the hotel, then let's take a look at the odor experts. How to tell the hotel fragrance can also achieve a fragrance marketing effect for the hotel.

　　There is a consensus in hotel operations that the first 10 minutes of a stay in a place, for better or worse, make a definite impression on guests. Therefore, in the first 10 minutes, before the core service content can be presented to customers, how to create a good "brand impression" is a topic that the hotel industry has been studying. After the traditional visual marketing and sound marketing have been developed one after another, the sense of smell has become another sensory experience of the hotel's new "invasion". Smell marketing (also known as aroma marketing) has become a new topic in the field of marketing.

　　Foreign experts in odorology believe that the nose is one of the most sensitive organs of human beings, and it is also the sense organ that is most closely related to memory and emotion. The use of smell is the most effective way to achieve customer perception experience. For hotels, it is undoubtedly an ingenious marketing method to use pleasant aroma to touch the olfactory nerves of customers, and to promote positive emotional and behavioral responses of customers in this way of sneaking in with the wind.

　　Foreign hotels are the first to extend the boundaries of fragrance marketing to people's sense of smell, attracting consumers' attention, memory and recognition with specific smells, and finally forming consumption. Many foreign hotel management groups or personalized hotels have made a big fuss about people's sense of smell. And this change in brand marketing has also extended to major international brand hotels - Sheraton, Shangri-La, Marriott, InterContinental Hotels, etc. are all involved.

　　However, no matter what the marketing model is, they will end up the same way in the end. Their ultimate goal is to improve customers' awareness of the brand and ultimately realize consumption, and fragrance marketing is no exception. After the hotel lobby scent was purely used as a marketing method in the first few years, the hotel has more in-depth thinking on the use of scent, and according to its own brand and unique customer positioning, design a "scent label" that matches it, and will The brand is introduced into the hotel's exclusive fragrance, so that customers can "smell the fragrance and know it".

　　This is what foreign odor experts told us about the importance of hotel fragrance to hotels. The hotel fragrance is committed to adding fragrance to the space and removing peculiar smell. It has professional fragrance equipment, environmentally friendly and high-quality aromatherapy essential oils, and always takes care of your living environment. If you also have the trouble of space odor, you may wish to learn about it, learn about fragrance marketing, understand Adding fragrance to the lower space may help you solve the problem you are worrying about.

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