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source:Optimization dedicated release time:2022-07-13 Hits: Popular:aromatherapy diffuser direct sales
Air purification equipment has become the first choice for many consumers to purify indoor air from its launch until after the epidemic. Especially in autumn and winter every year, air purifier related equipment will usher in a peak sales period. Relevant data shows that during this year’s Double 11, the number of views on the air purification list has more than doubled year-on-year. Now I briefly sort out the 4 stages of the air purifier industry, which are as follows:
The first stage: In 2013, domestic air purification equipment began to be launched. The public health crisis caused by smog caused panic buying, and the air purifier market developed rapidly.
The second stage: In 2016, the new national standard for the air purification industry was released, which consolidated and regulated the air purification industry. The related air purification brands were greatly reduced and withdrawn, and the unqualified air purification products were eliminated from the market.
The third stage: In 2018, relevant departments released a three-year action plan to win the blue sky defense war. Domestic air quality has been greatly improved. The air purification industry no longer relies on "smog to eat", and the air purification industry as a whole is in the stage of destocking and exploration. , the air purification market focus has also switched from removing smog to removing formaldehyde and other more air purification needs.
The fourth stage: Now and in the future, the development of the air purification industry is gradually returning to rationality. In order to meet the needs of consumers to remove smog and formaldehyde, air purification equipment is also infiltrating in the direction of improving the quality of life and caring for family air health.
According to relevant industry data, online sales of air purification equipment will account for nearly 80% in 2021, and it has become an absolute core channel. During the period from November 2020 to November 2021, the number of air purification brands withdrew from 12, the air purification brand further survived the fittest, the related speculative brands were gradually eliminated, and the quality of the air purification brand was improved. At the same time, it can be seen that in recent years, air purification equipment has been continuously innovating in products, especially the head air purification brand is constantly leading the market development.
In terms of the trend of air purification products, the appearance value is getting higher and higher, and the product performance is becoming more and more specialized, refined and multi-functional. For example, reducing the db (decibel) of work operation, strengthening the function of disinfecting germs, etc.; the functions are also more complex, such as air purification + air disinfection, air purification + air disinfection + removal of smoke and dust, air purification + removal of formaldehyde + removal of pollen (peculiar smell, mites) Wait. In addition, different air purification equipment has been launched for different consumer needs, such as smart towel machines, car purifiers, air disinfection machines, aldehyde removal boxes, smart disinfection sticks, etc.
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