Home air conditioners are making great progress, remember not to forget air purification

　　The first half of the year: take it calmly

　　Low base for the same period in 2016

　　The high growth in the first half of the year was based on the relatively low base last year. From January to May last year, it was down 9.5% year-on-year, while this year’s 27.9% growth was based on a relatively low base in the first half of last year. Surprisingly. The high year-on-year growth in the first five months is bound to lift people's hearts and raise industry insiders' expectations for the entire year.

　　Rising raw material prices prompt faster purchases

　　The prices of upstream raw materials have generally risen, and it is expected that the prices of terminal products in the peak season will "rise", prompting faster purchases. Since the second half of last year, there has been a wave of price hikes in global commodities, especially the rise in copper prices, which has had the greatest impact on the price of products such as air conditioners that consume a large amount of copper. In addition, in the early days of the peak season, the environmental protection law enforcement of refrigerants has increased, and the price of upstream fluorite has increased significantly. For these raw material price hikes, many dealers judge that the price of end products will definitely rise in the future, or the supply will be tight. Therefore, since the Spring Festival, the efforts to purchase and stock up have been increased, which has virtually promoted the increase of market activity.

　　Hot weather stimulates demand

　　Since May, the northern regions of my country, especially the Northeast and North China, have experienced extremely high temperature weather, which is rarely seen in history. The hot weather has prompted increased demand, which has provided a strong impetus for the sales of air conditioners in the peak season. The event has made many manufacturers "make a fortune". Based on this, many people infer that this year, the continued hot weather will definitely stimulate the outbreak of demand.

　　The growth of more than 20% in the first half of the year is indeed surprising. However, when full of joy, the industry needs to look at it calmly and analyze it rationally. As 2017 is just over halfway through, it is more secure to rationally judge the market outlook.

　　But when the home air conditioner is making great progress, don't forget the need to purify the air at the same time. The use of air conditioners is not only comfortable and cool, but also aggravates the drying of the air. So be sure to choose an air purifier to adjust.

　　Our air purifiers are specialized in manufacturing and producing household purifier products.

　　What transformation needs to be done for the development of air conditioners in the second half of the year?

　　Transformation one: technological development promotes industry "true" intelligence

　　In terms of development trends, smart air conditioners will develop in three directions in the future: multiple intelligence, self-adaptation and networking. For air-conditioning companies, intelligence is a systematic revolution from technology research and development, product upgrades, market promotion, to user service and channel layout. It takes user experience as the foundation to optimize human-computer interaction and two-way interaction.

　　Transformation 2: The trend of replacement and upgrading of air-conditioning refrigerants is obvious, and manufacturers take advantage of the situation

　　In the overall supply chain, the market price of refrigerants is closely related to the industry. In terms of refrigerant substitution in my country's domestic air-conditioning industry, it is necessary to pay close attention to domestic and foreign policy trends, take precautions, seize the opportunity brought by refrigerant switching, and try to avoid or reduce the adverse impact of policy changes on the development of the industry.

　　Transformation 3: The rise of the middle class spawns a quality revolution

　　The significant increase in the income of the middle class has brought about huge consumption power. Compared with price, they pay more attention to the quality and details of home appliances, prefer products with high technology content, high brand awareness and humanized design, and tend to buy after experience. In the future, "online/offline scenarios + offline products" The O2O ecology of "+logistics and distribution" will become the standard commercial prototype of the home appliance industry. It can be seen that the strict requirements of middle-class families for quality life will prompt China's air-conditioning industry and even the entire home appliance industry to face a quality revolution.

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