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source:Optimization dedicated release time:2022-04-20 Hits: Popular:aromatherapy diffuser direct sales
In fact, determining an olfactory brand is a systematic and professional project. After a series of procedures of fragrance selection, introduction, dissemination, evaluation, and revision, the selected fragrance must be organically integrated with the brand's visual and auditory recognition system, and it must be accurate Master the positioning characteristics and olfactory feelings of the core customer group of customers, and can leave a deep impression; the fragrance atomized by the fragrance machine should first ensure that people do not cause allergic reactions, and try to avoid those who are sensitive to fragrance. Cooperate with professional market communication advice and market data collection and analysis.
The introduction and construction of olfactory brands is an important channel for effective brand communication, and it is also the general trend of brand communication. The design of a successful olfactory label is worth more than tens of millions of media investment costs. The expenditure of olfactory brands should be included in the annual budget for brand promotion. - Create a brand experience that extends beyond traditional visual and auditory models, placing customers in an environment that engages multiple senses and transforms them physically, mentally and spiritually.
It's a true sensory experience and a very effective brand marketing tool. The automatic fragrance system is currently more commonly used in hotels. It is fully automatic control. According to the use environment, the length, concentration and frequency of the fragrance diffusion time can be pre-set in a one-time program, and the atomization is repeated within a given time period to realize the cycle. Sexual intelligence settings.
We can design and recommend or develop unique fragrances that match the customer's brand personality according to the customer's brand image. Aromatherapy is not just a pleasant smell, it interprets the art of how to highly integrate and continuously enlarge the customer's brand, concept, market information, target customer and self-feeling through the study of aroma, air, space and technology .
Therefore, hotels with higher star ratings now pay more attention to the selection of fragrances. According to different themes and festivals, fragrance marketing companies design different types of fragrances to cooperate with the overall business promotion activities, so that guests can get a more unique consumption experience. This not only allows customers to use the taste to recognize the brand of your hotel, but also allows more customers to return to consume, and promotes the probability of secondary consumption.
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