Do you have purifier purchase choice disorder?Car Air purifier

　　In terms of coping with air pollution, it is better to say that most people are urban wanderers in the smog, and now people as a whole are in the second stage of the adaptation syndrome—the resistance period. Since 2013, the smog has become the most annual Hot keywords, people have reacted alertly from the beginning, and go out with masks; now in the resistance stage, air purifiers may be standard.

　　For a long time, identity games and identity recognition are not carried out solely on the basis of human beings, nor are they the patent of elitism, they are grafted on all levels of life. In a strong empty-net market, who will be the side of the spiral rotation?

　　The reason why it is said to be a rotating spiral is that the focus is always positioned on one point, which is the current air purification market with numerous brands and fierce competition. The spiral bias depends on many aspects, such as quality, function, consumer preference and so on. Products with excellent quality and complete functions are the foundation for enterprises to establish themselves in the air purification industry. And consumers' preferences and cognitions require more research and control by enterprises: consumers usually have two completely different views on the choice of air purification brands. 1. Promote local brands. The air quality in Europe and the United States is good, and their air purifiers may not adapt to the current environmental conditions in China. It is like saying that foreign robots will not adapt to China when they arrive in China.

　　2. Preference for foreign brands. In the past, the air purification industry brands were mixed, and some local or small and medium-sized domestic brands were not recognized by consumers in terms of products and services, which damaged the image of the industry. As a result, consumers favor one over the other, lose their trust in domestic purifiers, and turn to foreign brands. Congress is not accommodating.

　　Nowadays, the air purification market presents a three-legged situation of domestic, Japanese, Korean, and European and American brands. In the brand competition in this year's air purification peak season, the performance of domestic brands is getting better. Domestic brands accounted for 27.6% of the top 10 brands in the air purification industry in terms of retail sales in October, and their share continued to rise in November, with retail sales accounting for 35.2%.

　　The air purifier is a relatively professional product and lacks the foundation of popularization. Consumers are aware of the importance of purifiers, but they have little understanding of the product, which also affects the overall situation of the air purifier market. According to the online monitoring data of AVC from October to November, in terms of CADR value, the growth points and retail sales are mainly concentrated in the 300-349 segment, and the penetration rate of retail sales of products with HEPA function has increased rapidly; In contrast, purifier products with negative ions and photocatalyst functions have declined in terms of retail penetration.

　　From the consumer's point of view, depending on the user group and the scene, the degree of weight when purchasing a product will be different, not only in terms of product function and technology: high CADR value, HEPA, photocatalyst, negative ions and other targeted considerations, It will also carefully consider the impact of daily life such as noise, radiation, and replacement time. In addition, with the upgrading of the purification market, additional functions such as intelligence, humidification, and audio have also become the unique features of the product.

　　It also affects the overall profile of the air net market. According to the online monitoring data of AVC from October to November, in terms of CADR value, the growth points and retail sales are mainly concentrated in the 300-349 segment, and the penetration rate of retail sales of products with HEPA function has increased rapidly; In contrast, purifier products with negative ions and photocatalyst functions have declined in terms of retail penetration.

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