Analyze the importance of fragrance marketing to shopping malls and hotel fragrances.aroma diffuser company

　　Hotel fragrances are essential in hotel lobbies. Fragrance in shopping malls has high fragrance marketing for brands in shopping malls, and fragrance marketing is mainly to serve air purification fragrance.

　　Many foreign experts in odorology believe that the hotel lobby fragrance system is essential, mainly foreign hotel management groups or personalized hotels to create their own hotel brand fragrance for their own hotel brands. Side-source aroma diffusers are installed in areas such as lounges, which are generally installed in hidden areas such as the central air-conditioning fresh air system that guests cannot see. The fragrance materials are generally pure plant essential oils or blended compound essential oils. The air outlets that spread in each area can set the area where the fragrance needs to be diffused, and can adjust whether the fragrance is strong or weak in the space, and set according to the distribution and drawings of the central air conditioner.

　　At present, various brands of hotels in the world and different brands of hotels of the same series imitate each other in hotel design, hotel standards, hotel supplies and hotel services, and marketing methods, so that the brand content of the hotel and the cultural value of the hotel gradually converge. Similarly, the hotel should also have its own unique personality, which is not only an important part of the hotel brand development strategy, but also the core requirement for the continuous shaping and development of hotel culture. While promoting hotel fragrance marketing, foreign hotel management groups regard hotel fragrance as an important symbol of their own company and other brands in the same industry. Then, the difference of hotel fragrance is introduced into the image recognition system of the hotel brand, so that according to the positioning of the hotel's own brand, choosing the appropriate fragrance can improve the comfort and satisfaction of guests, and effectively improve the hotel space environment through the volatilization of essential oils, and promote hotel stay. The physical and mental health of the guests. In this way, the hotel guests who stay in the hotel have a subconscious memory of the fragrance, and they are accustomed to smelling this fragrance and remembering the experience of staying in this hotel. Of course, the choice of fragrance type is to interpret the style, image and culture of their own hotel brand. The finishing touch.

　　Now, more and more hotels and shopping malls hope to evoke the resonance of touch, taste, smell, vision and hearing of guests through unique aroma to create a comprehensive hotel experience. To impress guests, a comfortable lobby, luxurious decoration and high level of service are of course indispensable, but among those subtle environmental factors, the pleasant aroma is more able to attract the attention of customers. The scent makes the hotel guests experience a different feeling, and subtly creates a memory, which makes people think of the pleasant experience he had when he stayed in the hotel wherever he went, as long as he smelled this scent. This is the importance of fragrance marketing to hotels and shopping malls.

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