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source:Industry news release time:2022-09-01 Hits: Popular:aromatherapy diffuser direct sales
This winter, the most intuitive feeling is that there is always lingering smog and choking smell in the air. Smog hits China. Air purifiers that provide clean air are of course loved by everyone. Here, the TalkingData Mobile Data Research Center released an analysis data on the use of smart air purifiers. Who are the most popular in terms of smart air purifiers?
First of all, the gender ratio of users of smart air purifiers is 36.89% for women and 63.11% for men. In the applicable age group, the highest proportion is the 26-35-year-old group, reaching 53.57%, followed by the 36-45-year-old group, accounting for 21.09%. These groups of people not only understand the hotspots that are most concerned at the moment, they are willing to pursue a higher quality of life, and they are concerned about life health and other aspects. The lowest proportions are those over the age of 55 and those under the age of 19, accounting for 1.01% and 2.21% respectively. It can be seen that the health awareness of people at the top and bottom of the age group is not high, and the use of air purifiers may be extremely low for people with higher age groups because of their low acceptance of new things.
In terms of the distribution of the utilization rate of smart air purifiers, Guangdong Province is far ahead with 18.82%, ranking first. The second is Beijing, which is often "smoggy on all sides", with a utilization rate of 11.39%. The proportions of Zhejiang and Henan provinces are very close, at 8.64% and 8.03% respectively. Next are Shandong, Shanghai, Jiangsu, Hebei, Anhui and Liaoning provinces. From the data, we can see that Guangdong, which has a high penetration rate of smart air purifiers, and Beijing, which has a serious smog phenomenon, are among the best. From the perspective of cities, Beijing is far ahead with a proportion of 11.39%, and the severity of smog has seriously affected everyone's use of air purifiers.
Many people believe that air purifiers only need to be used when there is smog, so the peak sales season of air purifiers is in winter. But in fact, in summer, there are still harmful substances such as PM2.5 in the air. In winter, because the weather is not conducive to air flow, the haze cannot be diffused, which leads to more serious problems. But in summer, due to the good wind, although there is haze in the air, it can spread in time. It is for this reason that the usage rate of air purifiers is gradually increasing in summer. According to a survey by TalkingData Mobile Data Research Center, from November 1st to December 22nd in winter, the average daily utilization rate of air purifiers was 32.78%. In summer, the average daily utilization rate of air purifiers from June 1 to July 31 reached 30.76%. Although such high data indicates that the current air condition is poor, it also means that people's pursuit of a healthy life and a high-quality life is on the rise.
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