The effect of fragrance marketing on brands

　　Fragrance marketing is an innovation on the traditional marketing model. It is the strategic use of carefully selected fragrances to spread invisibly on customer touch points. Using specific fragrances to attract customers' attention and remember, the right fragrance marketing strategy can convey A clear and positive brand image creates a customer experience that increases sales and brand loyalty.

　　1. Ambient Fragrance

　　Ambient fragrances are primarily functional, focusing on improving the environment (such as eliminating unpleasant odors), mood and atmosphere, thereby improving the overall experience to stimulate customer behavior, such as staying longer and increasing the desire to buy.

　　Ambient fragrance can guide customers in a gentle and impactful way, and help ease some difficult or tense situations, such as the waiting process or some customer dissatisfaction, by invisibly adjusting the customer's mood, helping to reduce the pressure and anxiety.

　　Some examples include:

　　Medical institutions use soothing aromas to soothe patient anxiety

　　Gyms often use fresh and uplifting scents to energize people and help neutralize the smell of sweat.

　　Homes for the elderly use soothing aromas to help the elderly and their families to let go of the stress of adapting to a new environment and change and feel more relaxed. There are reports that soothing aromas have a positive effect on patients with sunset syndrome.

　　2. Branded scents

　　Branded scents focus on capturing the psychology and emotions of customers. Improve customer experience and enhance brand recognition by creating scents that are unique to a brand or product. The light fragrance is like a label, reminding customers of a certain brand as soon as they smell it.

　　A successful branded fragrance is one that makes your brand instantly recognizable to customers by its unique and exclusive scent without the need to display a trademark. At the end of the day, the ultimate purpose of brand marketing is to add value, meaning and emotional connection to a brand or business and stand out from the competition. Fragrance marketing systems can help you develop touchpoints that your customers never touch, a unique solution that allows you to stand out in a crowded market.

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