Hotel Fragrance Matters!

　　A good smell can make people feel comfortable. Obviously, a place with a lot of traffic like a hotel should pay more attention. In recent years, olfactory pleasure has also become an important indicator for selecting high-quality hotels, which is why more and more people begin to pay attention to hotel fragrance. Apparently hotel fragrance matters!

　　There is a consensus in hotel management that the first 10 minutes of staying in a place, whether good or bad, will create a clear impression on guests. Therefore, in the first 10 minutes, before the core service content can be presented to customers, how to create a good "brand impression" is a topic that the hotel industry has been studying. After the traditional visual marketing and sound marketing have been developed one after another, the sense of smell has become another sensory experience of the hotel's new "invasion".

　　Foreign odor experts believe that the nose is one of the most sensitive organs of human beings, and it is also the most closely related sense to memory and emotion. The use of smell is the most effective way to achieve customer perception experience. For hotels, it is undoubtedly an ingenious marketing method to use pleasant aroma to touch the olfactory nerves of customers, and to promote positive emotional and behavioral responses of customers in this way of sneaking in with the wind.

　　Foreign hotels are the first to expand the boundaries of marketing to people's sense of smell, attracting consumers' attention, memory and recognition with specific smells, and finally forming consumption. Many foreign hotel management groups or personalized hotels have made a big fuss about people's sense of smell. And this change in brand marketing has also spread to major international brand hotels.

　　However, no matter what kind of marketing model they use, they will end up in the same way. Their ultimate goal is to improve customers' brand awareness and ultimately achieve consumption, and fragrance marketing is no exception. After the hotel lobby scent was purely used as a marketing method in the first few years, the hotel has more in-depth thinking on the use of scent, and according to its own brand and unique customer positioning, design a "scent label" that matches it, and will The brand is introduced into the hotel's exclusive fragrance, so that customers can "smell the fragrance and know it".

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